Andy Core is an expert in Work-Life Balance, Well Being and Peak Human Performance.
All too often, a keynote speaker fails completely to engage with their audience. Rather than presenting the information in a way that the audience members will respond to, they seem to drone on in a slightly self-indulgent manner. Avoid falling into the same trap by taking these tips.
Research Your Audience
It is no coincidence that a good comedian seems to push the right buttons to make an audience laugh, no matter where they are giving their performance. A comedian will spend a lot of time researching their potential audience, looking for rivalries that he can talk about, thinking about recent occurrences that they are likely to know about and so forth. They do this so that the audience can involve themselves in the performance; they engage because the comedian is talking about things that they can relate to. The same can be said for any other speaker. A person who takes the time to research their audience will find that they can integrate certain things into their speech, and so ensure that the audience doesn’t switch off.
Put Yourself in Their Shoes
We’ve all been in the audience before, so we know what really irritates us about speeches. When you are preparing your presentation, just think about how your speech will come across to others, or how you would feel to be on the end of it. If you feel as though you would fail to engage with the speech, change it!
Make sure your speech packs a punch by empathizing with your audience.
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