The Purpose of a Keynote Speaker

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Choosing the right keynote speaker can yield many benefits for your organization.

Andy Core is an expert in Work-Life Balance, Well Being and Peak Human Performance

A keynote speaker sets the tone of any meeting, be it an academic conference, political rally or a corporate function. They are often selected as a kind of advertisement to raise the public profile of an event, which means that the person chosen must be a well-known personality in that particular sphere.

The term is often confused with a leadership or motivational speaker, but the purpose of a keynote speech differs in important respects. The keynote speaker sets the tone and summarizes the core essence of whatever kind of meeting is taking place. A prominent example is Steve Jobs, who delivers many important keynote speeches at Apple regarding product or system launches.

The keynote speech tends to be longer than other addresses or papers delivered at meetings, typically lasting from 45 to 60 minutes, and are thematic but “in depth” analyses of issues to be raised at the event. The content may also depend on the size of the meeting: the bigger the audience, the more general the speech, being more “humorous” or less technical than in a smaller event.

Whatever the occasion, or purpose of a meeting, the keynote speaker provides an essential focus for the entire event.

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Change Your Day, Not Your Life
A realistic guide to sustained motivation, more productivity, and the art of working well
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About Andy Core
Author and speaker on work-life balance, productivity and wellbeing
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