Andy Core is an expert in Work-Life Balance, Well Being and Peak Human Performance
A keynote speaker sets the tone of any meeting, be it an academic conference, political rally or a corporate function. They are often selected as a kind of advertisement to raise the public profile of an event, which means that the person chosen must be a well-known personality in that particular sphere.
The term is often confused with a leadership or motivational speaker, but the purpose of a keynote speech differs in important respects. The keynote speaker sets the tone and summarizes the core essence of whatever kind of meeting is taking place. A prominent example is Steve Jobs, who delivers many important keynote speeches at Apple regarding product or system launches.
The keynote speech tends to be longer than other addresses or papers delivered at meetings, typically lasting from 45 to 60 minutes, and are thematic but “in depth” analyses of issues to be raised at the event. The content may also depend on the size of the meeting: the bigger the audience, the more general the speech, being more “humorous” or less technical than in a smaller event.
Whatever the occasion, or purpose of a meeting, the keynote speaker provides an essential focus for the entire event.
For more information about Andy’s work-life balance programs
Latest posts by Andy Core (see all)
- Achieving Life, Liberty and the Pursuit of Happiness - February 28, 2014
- How to: Fight Food Cravings without Going Crazy - February 21, 2014
- The Importance of Work-Life Balance for Increased Workplace Productivity - January 23, 2014