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Convention Speakers Explain the Theories Behind Motivation

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Convention speakers explain Maslow’s hierarchy and other theories about what creates motivation.

Andy Core is an expert in Work-Life Balance, Well Being and Peak Human Performance

Motivation is the key factor that drives success. But, what drives motivation? This important area has been researched intensely and many theories behind it have been developed. Convention speakers stress the fact that for an organization to maximize the motivation of its employees, it is important to have some understanding of the theories that underlie motivation.

Maslow’s Hierarchy of Needs

This theory states that for an individual to be motivated, their hierarchy of needs must first be satisfied on a tier-by-tier basis. The tiers are the needs of an individual: physiological, safety, belonging, esteem and self-actualization.

Alderfer’s Frustration-Regression Theory

This is based on similar needs as Maslow’s theory, but emphasizes the fact that if higher tiers are not fulfilled then the demand for the fulfillment of lower tiers will increase. It also acknowledges the fact that the specific combination of needs that must be fulfilled is specific to the individual.

Herzberg’s Two Factor Theory

The concept behind this theory is that motivation is driven by two types of factors: hygiene and motivation factors. Hygiene factors typically include salary, job security, working conditions, organization, administration and interpersonal relationships. Motivation factors may include sense of achievement obtained from the job, recognition received, responsibility, opportunity and status.

By being aware of the main theories behind motivation, organizations can start to center their policies around these in order to enhance motivation of the workforce.

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About Andy Core
Author and speaker on work-life balance, productivity and wellbeing
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