“It’s (fitness) about quality time and wellness. It’s about having a sound body and mind. It’s not about the perfect physical body.”
-Bianca Kosoy, Equinox (a national chain of fitness centers) senior creative director
I found this quote Tuesday’s WSJ, and believe me, it is not the norm. Most of North America’s biggest fitness facilities/chains are still trying to sell you a better appearance. You really can’t blame them, especially if they are focused on getting people to sign membership contracts. Who wouldn’t want to improve their appearance?
But, if a fitness organization is focused on keeping members, then it is in their (and your) best interest to shift the focus toward the values quoted above. I’ve seen it time and time and time and time again. It is only when you shift your focus away from appearance and toward wellness, quality time with friends and family, and the sound body – sound mind connection can you find the motivation to change your eating and activity patterns long term.
And here’s the kicker, moving your focus from appearance toward well-being dramatically raises your odds of improving your appearance.
Andy also wrote the book Change Your Day, Not Your Life, a guide to sustained motivation and more productivity.
See Andy's speaking schedule for an event near you.
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